The marketing concept is the heart of the marketing. The aim is to develop a sophisticated marketing concept that is optimally geared towards the target group and that is as efficient as possible and / or acquires as many customers as possible. This sounds relatively complicated in theory, but in practice is not as complex […]
4P’s – Product, Price, Promotion, Place A company follows certain strategies and plans to offer a product as successfully as possible in the market. For this purpose, the so-called marketing mix is used, which can be divided into four strategies (product, price, communication, distribution policy). Example Product: The product policy deals with everything that constitutes […]
What is a prototype? Prototype refers to the initial appearance of a product. “Initial appearance” is not well-defined. Sometimes it is very close to the finished product, sometimes it looks well-developed but has only a few functions, and sometimes the function is complete but the interface has not been optimized. It’s actually case by case and […]