All posts in "Marketing"
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Marketing Concept Example – Successfully Selling Cake

By Barrie / December 27, 2017

The marketing concept is the heart of the marketing. The aim is to develop a sophisticated marketing concept that is optimally geared towards the target group and that is as efficient as possible and / or acquires as many customers as possible. This sounds relatively complicated in theory, but in practice is not as complex […]

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Marketing Mix – The 4P’s and 3C’s

By Barrie / December 27, 2017

4P’s – Product, Price, Promotion, Place A company follows certain strategies and plans to offer a product as successfully as possible in the market. For this purpose, the so-called marketing mix is used, which can be divided into four strategies (product, price, communication, distribution policy). Example Product: The product policy deals with everything that constitutes […]