promotion product

What Makes a Great Promotional Gift

This is a very common question that most business owners ask, what exactly makes up a great promotional gift? We all know how much free promotional products (know more) have on a business.

However, if your custom promo products are not up to standard, it will be a waste of time and effort. In this post, we will show you the qualities of a perfect promotional gift. 

Importance of promotional items

To be factual, there is nothing like the best promotional gift. It all depends on the specific needs of a business and the expectations of the target market. It is clearer, nowadays more than ever, that advertising is very important to the growth of any brand.

One of the most efficient and cost-effective methods of advertising these days is using free promotional products. To be honest, custom promo products began gaining popularity between the 1990s and 2000s.

Despite how long the idea of these items has ruled the market, entrepreneurs are still puzzled. Many of them want to know what characteristics define a great promotional gift. It is important to ask this question because there are so many products on the market for this purpose.

Traditional marketing methods are usually employed to reach the general public. For this reason, it is difficult to measure how efficient they are in the end. Another challenge is that they are always very costly when you consider the cost to impression ratio.

Promotional products are the direct opposite. When you choose to use promo items for your campaign, you do so with a target market in mind. This gives you the specificity that is absent in other traditional marketing methods.

Again, you have the ability to measure several indices relating to impressions and conversions. Finally, when you consider the cost to impression ratio, it is clear that promo items are better by a mile. This is the most cost-effective method of promoting any brand.

promotion product

Characteristics of great promotional items

A great promotional product is not that is design in your colors or carries your logo alone. There is a lot of work that goes into these products before you can call the perfect or efficient. What exactly is the key to having great promo items?

It is quite simple, you need to understand your target market and their specific needs. With this information, you can deliver the products that your target market needs at the time they need them. What better way to create a personal connection with these people and attract their loyalty?

Your custom promo products are expected to be relevant, only then can you call them great free promotional products. To achieve this, it is important that you conduct an assessment of customer needs. This gives you insight into what your clients need and how you can reflect your company’s brand while meeting these needs. 

The whole aim of this is to created brand experience and improve brand recognition. This will create a smooth relationship between the business and its customers. Now to the question, what are the characteristics of great promo items?

When an item has one or more of these characteristics, we can label it as a great item for promotion.


If a promotional item provides immediate value, you can be sure that people will keep them. Examples of these items include technology products, writing instruments and notepads, kitchen accessories, coffee mugs, and tote bags. 

If the products are useful, then people can use the products over and over. This way, they can remember your brand more. These kinds of products have better staying power and can also increase brand exposure.

promotion product


If the promo item is very useful but poor in design, it will not still attract the attention of recipients. A good design is one that makes the product attract lots of attention. With the attraction comes the zeal to keep the product close and use it for as long as possible. 

This is where items like shirts, notepads, pens, hats, etc. come in handy. They are quite flashy, depending on the design and will be perfect for a young target market. The designs should also reflect the needs of the people you want to hand the free promotional products.

For example, if your target audience is children, you know that your custom promo products need to be colorful. With the bright colors, kids will be attracted to the items all day long.

High quality

A great promotional product is one that must be qualitative in nature. Remember that impressions are why you are running this campaign in the first place. You sure don’t want to make negative impressions with your promo items.

If the items are of poor quality, this will turn out to be negative publicity for your business. Asides this, you can be sure that these products will be in the trash in no time. That’s a waste of your effort and resources. Never forget, “anything worth doing is worth doing well.”


Your promo items should carry some form of information that tells the recipient about your company. What exactly do you want them to know? Product information, mission and vision statement, company values, etc. 

The idea is to tell your clients what you think they should know about your business through promo products. When you do this, it shows that you value the recipient enough to share your sensitive information with them. It also shows that you have their interest at heart.

promotion product


Your free promotional products must be desirable enough for the target audience. This means you prepare the products to meet the exact needs of your customers. To this end, you need to consider the location and event where the items will be presented.


When these products speak about a particular memory or event, they are more appreciated. They will help you create personal connections far easier. An example is when you present promo items at a charity event. You should ensure that they have a connection to the event that will always be remembered.


Like we stated earlier, a great promotional product is one that has one or more of the characteristics above. What other qualities should custom promo products have? Share them with Zigpac!

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