When it comes to product marketing, the packaging, and label of your product matters. The next time you go shopping, think about how you are attracted to the way a package looks. Then think about the way you read the information on the label to see if it is worth the price tag or if it is a good fit for your needs. This is why the way you present your package and labels matter.
Importance of labeling
Labels are used to bring identification to their products. This helps consumers differentiate your brand from the rest of the other brands in the aisles. You can easily spot the logo of your favorite brands if you are familiar with them making it easier for you to shop quickly.
Labels are also used for the packaging of the product. Marketers can use stickers or tags to give the consumer information about the product. Labeling is also used to make consumers aware of the nutrition table and ingredients used for edible goods.
Product labeling can be done in a wide variety of shapes, styles, sizes, and materials. (know more from deepking label)
Types of labeling
- Branded labels
This type of labeling is to help a brand be identified. The label must be bonded to the product and the brand-building or marketing campaigns of the product. Branded products have removable and non-removable labels. The non-removable labels are permanent and should be resistant to a number of factors, like the clothes tags. The removable labels just need to be stuck to the product until they need to be removed, like paper tags.
- Information labels
This type of label is used mostly on food and fast-moving goods. They are used to inform the consumer about the product, whether it be instructions on handling or ingredients.
What should be in your label?
- A description of the product and complete information on its contents. You can also add how the product is used and any warnings.
- Date of manufacturing, batch number, and date of expiration or best before the date for food and pharmaceutical goods.
- Grading must be applied in the label for products that go under quality control. This is also applicable to products that come in different potencies.
- Some information is required by law. You should comply with the Competition and Consumer Act (CCA) of 2010. The CCA requires you to place mandatory consumer product information. You should also consider industry-specific regulations like the Food Standards Code when it comes to creating your label. Another thing that you should consider if you are importing your products are the legislations under the Commerce Act.
- You need to have something in the label that can track your products. This can be a linear barcode, QR code, or 2D data matrix.
Now that you know what a label requires for your packaging, you can now come up with a logo and layout for the information on your labels. Once you are prepared, you can ask quotes from packaging manufacturers or label makers to help you out.